In this episode of the Entrepreneurial Dentist, Avi Weisfogel takes time to discuss how some very aggressive marketing strategies nearly landed a lawsuit against him by his competition.
Preventing Lawsuits, by Dr. Avi Weisfogel
Why should you listen to Avi Weisfogel’s Entrepreneurial Dentist podcast?
The business aspect of running a dental practice is often set aside; when, in fact, a solid business strategy is one of the foundations of a successful dental practice. In the podcast, Dr. Avi will teach you how to understand your practice from a business perspective. Some of the subjects he will tackle include the following:
- Having a good plan with goals and tracking results.
- Identify and capitalize on your strengths, weaknesses, and opportunities.
- Develop strategic, financial, and marketing strategies.
- Creating a dental team, which is vital to the patient experience.
- Building and motivating the dental team.
- Finding a balance between personal and professional life.
Running a dental practice is not an easy feat. It is not just all about clinical skills – knowing what to do and how to do it. It would be best if you were a jack of all trades. The success of the dental practice begins with having a solid business plan. It acts as the roadmap for your business. Without a solid business plan, you would surely be dealing with stress, especially when things get out of hand.
Learning the clinical aspects is not a problem as dentists have all the educational background they need to become a proficient dentist. However, the business side is something that is not taught at school. Recruiting staff, creating a solid business plan, achieving and maintaining
financial goals, taking out a loan, and repaying a loan are just some of the things included in running a dental practice. It would be best if you are going to learn the business side of dental practice. Please make no mistake as it is crucial in any business. An error is always equivalent to the loss of profit.
Avi Weisfogel’s Entrepreneurial Dentist podcast is a great place, to begin with. He provides business advice to dentists who need help and assistance in building a successful dental practice. His Entrepreneurial Dentist podcast runs every week. Please tune in to his podcast to learn the business lessons and management ideas you were never taught in dental school.
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